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Tier One T-Shirt Club Business Spotlight: Lone Cactus Shop

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lone cactus shop lantern

For the June's edition of our Business Spotlight, we had the pleasure of getting better acquainted with an artistically driven husband and wife team, owner and creator of Lone Cactus Shop! Coming from a deep-rooted passion for design, love of fashion, drawing, and Disney, Jolene and Ryan have turned something that was only done "on the side" into a successful business! Making one of a kind apparel and accessories, these theme-park, pop-cultured pieces have become unmistakably a favorite to many!



tw initials imageT-Shirt Wholesaler - How did the idea for your business come about?



lone cactus shop logoJolene Sunseri



Lone Cactus Shop was always an idea in the back of my head. I worked in the corporate retail world for over a decade and got tons of experience in buying, planning and allocating for the majority of my career. While my passion was always design, I only did it "on the side" and not full time!



tw initials imageT-Shirt Wholesaler - How did you come up with the name of your business?



lone cactus shop logoJolene Sunseri



Lone Cactus Shop was named for a few reasons! First, LONE because I am an only child and I was doing this business on my own. CACTUS because it is the only plant I never managed to kill!



lone cactus shop castle


tw initials imageT-Shirt Wholesaler - When did you start your business?



lone cactus shop logoJolene Sunseri



We started our business almost two years ago at this point in May.



tw initials imageT-Shirt Wholesaler -Can you describe your business? Location, Size, Number of Employees, Etc?



lone cactus shop logoJolene Sunseri



Based out of Pittsburgh PA, we are currently a husband and wife team that designs trendy theme park and pop culture apparel and accessories. While it's just the two of us, we have recently employed the help of a few others to get shirts made timelier since we have grown significantly busier over the last year.



lone cactus shop african background


tw initials imageT-Shirt Wholesaler - What motivates you?



lone cactus shop logoJolene Sunseri



I am motivated by art, fashion and an inherent passion for drawing and love of Disney!



tw initials imageT-Shirt Wholesaler - Can you describe your typical customer?



lone cactus shop logoJolene Sunseri



Our average customer is a social media millennial. They make impulse purchases (via mobile) and want the product turned around in a timely manner. Conversely, We also have family customers who are planning their vacations months in advance and their outfits ahead of time!

lone cactus shop mountain


tw initials imageT-Shirt Wholesaler - What kind of culture exists in your organization and how did you establish it?



lone cactus shop logoJolene Sunseri



Because it's just a few of us, we have an extremely close relationship that thrives on efficiency, caffeine and jokes.



tw initials imageT-Shirt Wholesaler - What have your biggest challenges been and how have you overcome them?



lone cactus shop logoJolene Sunseri



The biggest challenge many small businesses are facing now is marketing in the digital world. While the Instagram and Facebook platforms have been extremely beneficial to us, we are seeing a shift in their platforms to drive business accounts to purchase advertising VS just allowing our customers to "see" our posts. It's just a hurdle we will work through, and we are thankful we built a significant "subscriber" following on our websites.



tw initials imageT-Shirt Wholesaler - What sets your business apart from the competition?



lone cactus shop logoJolene Sunseri



We are one of the only shops in our market that ships next day, offers "value" pricing and designs our own merchandise.



tw initials imageT-Shirt Wholesaler - How do you define business success? Is it money? Freedom? Influence? Creative expression? Something else?



lone cactus shop logoJolene Sunseri



It's extremely rewarding to see others wearing a garment that we designed. We love seeing our customers tagged photos on social media and love seeing them in theme parks wearing our brand. I feel most successful because I am finally doing what I love, which is design.



tw initials imageT-Shirt Wholesaler - In what ways has T-ShirtWholesaler.com helped and/or impacted your business



lone cactus shop logoJolene Sunseri



The ease of ordering, quick turnaround and overall excellent wholesale pricing has allowed us to branch out on certain design ideas and still offer them to our customers at a tremendous price. When we sell out of our goods, I am confident I can get the products re-ordered and delivered quick so that they do not have to wait long to get their orders.



lone cactus shop stairs


We would like to take this time to personally thank Jolene and Ryan for their participation and allowing us to have a glimpse into their creative artistic world! If you would like to stay connected and up to date with all of the artistically fun, trendy, and original designs that Lone Cactus Shop has to offer, check out Lone Cactus Shop's Instagram page, Facebook page, or Twitter. They also have an informative website that is a great way to keep up with all the latest unique happenings of Lone Cactus Shop!



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